Name change

We've rebranded and here's why

Flytying.eu and Fluebinding.nu are changing its name to Nordic Anglers.
The name change, together with a brand new website, is the part of a new growth strategy.

”The name change is happening because we are expanding our showroom and course facilities in Aarhus. From these facilities we will continue to give our customers a great personal service and ensure continued growth as well as expanding our assortment” John Petermann comments.

We want to create the biggest webshop in the northern countries, that is the vision. This does not only include fly tying materials, but fishing in general. Our vision is to create a brand that is easy to understand and in wich everyone can be a part of. The name change will help us reach a broader audience as it addresses both our Danish and international customers.

“It makes sense for us to gather our business and marketing strategies under one name. By doing this we will ensure that our Danish and international customers will have a uniform and a great buyer experience.” Founder Daniel D. Holm comments.

Even though it is a new name, it is still the same team of Daniel D. Holm and John Petermann who is behind the new brand. This means that the customers will experience the same splendid service and quality as the partners is spending a great amount of the time handpicking and quality controlling the products before they land in the shop.

“With the growing assortment in Nordic Anglers, we will ensure a wide range for the new fisherman as well as the more skilled fishermen. With the new name we are showing the customers that Nordic Anglers is more than fly tying.” Daniel D. Holm comments.

The name change happens alongside the launch of a new and user friendly webshop. The new name and the new shop will propably take some adjustment for the returning customers. We sincerely hope you will support us with these new changes.
We have put a lot of efford into this, but should there be something that does not work then please send us a message to support@nordicanglers.com

Tight lines,
Daniel & John